Blog
Insights, guides, and updates from the Macha team.
The 12 Best Zendesk Alternatives in 2026
The 12 best Zendesk alternatives in 2026, compared by who they're best for, real pricing, and trade-offs — plus how to fix an AI gap without switching helpdesks at all.
How to Turn Your Past Zendesk Tickets into an AI Knowledge Base (with Studies)
Your best answers are buried in resolved tickets. This step-by-step guide shows how Macha Studies runs AI over your past Zendesk tickets and turns them into a searchable knowledge
How to Deploy an AI Chatbot on Your Website with Macha (Step by Step)
A step-by-step guide to deploying an AI chatbot on your website with Macha — pick an agent, style the widget, paste one line of code, and go live in minutes.
Meet Macha Sidekick — Build and Run Your Whole Platform with AI
Macha Sidekick is the built-in AI that builds your agents, wires up custom tools, schedules automations, and answers 'how do I…' — so you set up Macha by describing what you want.
How to Connect a Custom Tool to Your Zendesk AI Agent (Any API)
Macha has built-in connectors, but you can give an agent any API as a custom tool. Here's how to connect a custom tool to your Zendesk AI agent — manually or with the AI Tool Build
What Is Macha Studies? Run AI Over Your Tickets at Scale
Macha Studies runs an AI model over thousands of records — like your Zendesk tickets — and extracts a structured result for each. Here's what it is, how it works, and what you can
How to Analyze a Year of Zendesk Tickets with AI
Your tickets hold the truth about your product and customers — but nobody reads 20,000 of them. Here's how to analyze a year of Zendesk tickets with AI using Macha Studies.
How to Measure Your AI Agents' Performance with Agent Analytics
Agent Analytics shows every run your Macha agents make — which agent, what triggered it, the model, and the message count — so you can see what's working and what to fix.
What Is a Macha AI Agent? Instructions, Tools, Triggers & Knowledge Explained
A Macha agent is built from four parts — instructions, tools, triggers, and knowledge. Here's exactly how each works, and how an agent decides what to do on a real ticket.
How to Build an AI Agent on Macha — A Full Walkthrough
Build your first Macha AI agent two ways — describe it and let the AI Agent Builder set it up, or configure it by hand. Plus how to test it and take it live.
How to Create an AI Agent from a Template on Macha
The fastest way to launch an AI agent on Macha: start from a ready-made template — Triage, Refund Handler, Order Lookup, and more — then customize it to your workflow.
How to Pick the Right AI Model for Your Agent on Macha
Not every agent needs the same AI model. Here's how to choose the right one on Macha — matching speed, quality, and credit cost to the job — without overpaying.