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Customer Story

Move on.

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90%

of enquiries responded by AI

80%+

AI conversations require no human agent

90%

reduction in WISMO and basic product queries

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About Mokobara

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Mokobara: A D2C startup that’s making premium travel bags affordable. It offers thoughtfully designed luggage bags, backpacks, and travel accessories that appeal to the aesthetic sensibilities of the modern traveller. It also offers wallets and accessories such as packing cubes and neck pillows. Along the way, the company raised Series A funding of $6.5 million in a round led by Saama Capital, Sauce VC, Alteria Capital, and Panthera Peak Ventures.

Move in style

Despite having a user-friendly website and more than 10 support agents, the brand was becoming overwhelmed by basic pre-sales and post-sales inquiries. They needed a solution that could efficiently handle these customer interactions without negatively impacting their NPS scores.

  • 70%+ of full resolution rate
  • $12,000 project savings
  • Seamless handoff to Whatsapp for more complex queries

The Challenge

Mokobara relied on WhatsApp as their primary support channel. However, they were overwhelmed by a high volume of basic inquiries, including order tracking and pre-sale questions about their product features. Despite having a team of 10 support agents, the increasing demand was pushing them to consider hiring more staff. They needed a solution that could automate parts of their support processes to prevent their agents from being inundated with routine queries that didn’t require human intervention. Additionally, they sought a system that could reflect the innovative nature of their products.

Subimods Rim

The Solution

Seamless Automation

Macha AI efficiently handles 90%+ of all incoming website inqueries across various languages and regions, delivering comprehensive resolutions for over 70% of them.

AI-Powered Issue Detection

Macha AI delivers exceptional accuracy, reaching 99%, in identifying the right customer issue and handling post sales and e-commerce queries.

Scalable Solution

Macha AI offers a scalable, 24/7 customer support solution that’s in line with their business growth, ensuring responsive and efficient service across key markets.

Proactive Automation

Macha AI's ability to handle customer support tickets in multiple languages (120+ major world languages) demonstrates it’s capacity to cater to diverse customer needs effectively.

We noticed a recurring pattern in many customer queries, especially in chats, and we didn't want to hire a large team to manage them. That's when we turned to AI and found Macha.

As one of their early clients, we quickly automated about a large portion of our queries, reaching nearly 70% during peak times like sales and festivals. The support and dedication from the Macha team have been exceptional.

Nick Nazzaro

Shiro Jacob

Head of Customer Experience

Better support. Happier Customers. Improved Loyalty.

See Macha AI in action

80%

Most shoppers want an Amazon-like support experience, which is 'self-serve'

89%

Customers are more likely to make another purchase after a good support experience

60%

Customers want good support to feel loyalty towards a brand