Customer Story

Smarter per serve.

mymuesli logo
~5 mins

saved per ticket

80+

International languages supported

50%

reduction in ticket response time

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About mymuesli

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Zendesk

Founded in Germany, mymuesli is a pioneer in customizable, organic breakfast cereals. With a commitment to quality and innovation, they offer personalized muesli blends tailored to individual tastes. As their brand expanded across Europe, so did the need for efficient and multilingual customer support.

About mymuesli support

  • Support agents: 10
  • Avg tickets per month: 4000
  • Languages served: 6

The Challenge

With a growing international customer base across Germany, France, Belgium, and the Netherlands, mymuesli faced a critical challenge—providing seamless multilingual support without hiring native speakers for every language. Their existing German-speaking support team needed to respond to tickets in Dutch (NL) and French (FR) efficiently, without compromising response quality.

Beyond translations, agents also required assistance in crafting responses to complex German queries, ensuring clarity and consistency across all customer interactions.

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The Solution

Accurate Responses

Draft accurate and well-structured responses for complex German queries in <3 minutes per ticket

Quick Answer Drafts

Save 5+ minutes per ticket for Dutch and French responses, enabling seamless support without hiring native speakers

Using Past Tickets

Reference past tickets to craft contextual and high-quality responses

Seamless Translations

Handle international tickets from 6+ languages efficiently using AI-generated translations

The Results

With Macha AI, mymuesli’s German-speaking agents seamlessly handle French, Belgian, and Dutch customer inquiries without additional hiring, enabling faster and more effective responses that boost both productivity and customer satisfaction. So impressed by the impact, mymuesli shared their experience with Zendesk’s key account manager and partners at CCW in Berlin, where the AI-driven transformation garnered enthusiastic recognition.

  • Total time saved per month: 2000+ minutes
  • Tickets handled per month using Macha AI: 500+
  • AI-generated multilingual responses per month: 300+

We are really happy with Macha AI—it has completely changed how we handle international support. Without hiring additional agents, we now provide high-quality responses in Dutch and French while saving valuable time on complex German tickets. I was so impressed that I shared our experience with Zendesk and their partners in Berlin—they were equally amazed!

Yasmin John

Yasmin John

Head of Customer Support

Always On Support. Faster responses. Higher efficiency.

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90%

Over 90% of customers expect response times under 10 minutes.

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Brands can automate over 60% of their support tickets with AI.

80%

A majority of CX leaders are looking to implement AI in their support processes in a significant way.