Macha
Features Macha on Zendesk Use Cases Integrations Pricing
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Simple, transparent pricing.

Pay per credit, scale as you grow. Every plan includes AI agents, integrations, and knowledge sources — no hidden fees.

Monthly Annual Save 20%

Starter

$299 /mo
  • 1 integration
  • 3 knowledge sources
  • 3 agents
Get Started

7-day free trial, no credit card required

Recommended

Professional

$699 /mo
  • 10 integrations
  • 10 knowledge sources
  • 25 agents
  • 3 scheduled triggers
  • 5 custom API tools
  • AI Agent Builder & Tool Builder
Get Started

7-day free trial, no credit card required

Enterprise

Custom

For high-volume teams

  • Unlimited credits
  • Unlimited integrations
  • Unlimited knowledge sources
  • Unlimited agents
  • 20 scheduled triggers
  • 20 custom API tools
  • AI Agent Builder & Tool Builder
Book a Demo

Implementation services

Hands-on setup from our team, scaled to your complexity — from self-guided coaching to fully managed builds with custom agents from scratch.

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Quick Start · $799

Do-it-yourself with guidance · Up to 2 agents · 4 sessions over 4–6 weeks.

Launch Pad · $2,499

Done-for-you build · Up to 4 agents, integrations, custom tools · 6 sessions over 4–6 weeks.

Enterprise · From $7,500

Fully managed engagement · Custom agents from scratch · Up to 12 sessions over 8–12 weeks.

Calculate your plan.

Pick your tasks and ticket volume — we'll show the right models, your monthly credits, and the plan that fits.

Select the tasks your agents will handle

1.7 credits per ticket
2,000 tickets/mo

Recommended models

3,400

credits / month

Recommended plan

Professional

$699/mo

You choose the model when configuring each agent. GPT-5.4 Mini handles most support work; use GPT-5 when your agent needs deeper reasoning for nuanced replies, conditional policy logic, or multi-step troubleshooting.

Frequently asked questions.

Everything you need to know about Macha's pricing, credits, and how AI agents work.

A credit is the unit used to measure AI usage. 1 credit = 1 charged response from your agent. We don't bill you for the internal tool calls or reasoning loops that happen behind the scenes — only the final response counts. The model used determines the credit cost: GPT-5.4 Mini (1 credit), GPT-5 (3 credits), GPT-5.4 (5 credits). The Starter plan includes 3,000 credits and Professional includes 10,000.
You don't have to pick — Macha picks for you. By default we run on GPT-5.4 Mini (1 credit), which is fast and accurate for most support work: triage, lookups, tagging, and FAQ answers. We automatically upgrade to GPT-5 (3 credits) when the task needs deeper reasoning, like drafting customer-facing replies, applying conditional policy logic, or running multi-step troubleshooting. You always see the model used on every response in the dashboard.
An AI agent is an autonomous workflow that can read, write, and act across your connected tools. You give it plain-English instructions — like "resolve refund requests using our return policy" — and it handles tickets end-to-end. Agents can work autonomously (resolving tickets without human input) or as a copilot (drafting responses for your team to review).
An integration is a connection to an external tool like Zendesk, Slack, Notion, or Stripe. Once connected, your AI agents can read data from and take actions in that tool. The Starter plan includes 1 integration, Professional includes 10, and Enterprise is unlimited.
Your agents will pause until your credits reset at the start of your next billing cycle. You can upgrade your plan at any time to get more credits immediately. No data is lost — your agents, integrations, and knowledge sources stay configured.
A knowledge source is a document, help center, or dataset that your AI agents can search and reference when answering questions. This could be your FAQ page, product documentation, internal wiki, or policy documents. More knowledge sources mean more accurate, contextual responses.
Yes. Every plan comes with a 7-day free trial — no credit card required. You get full access to all features in your chosen plan so you can set up agents, connect integrations, and see results before paying.
Custom API tools let you connect any HTTP endpoint to your AI agents — so they can call your internal APIs, third-party services, or webhooks. You can build them manually or use the AI Tool Builder, which creates the tools for you through a conversation. The Professional plan includes 5 custom tool slots, and Enterprise includes 20.
The AI Agent Builder lets you create and edit agents through a conversation instead of filling out forms. Describe what you want your agent to do, and it configures the name, instructions, tools, triggers, and sub-agents for you. Available on all plans.
Starter is built for smaller teams getting started with AI — 1 integration, 3 knowledge sources, 3 agents, and 3,000 credits. Professional unlocks the full platform — 10 integrations, 10 knowledge sources, 25 agents, 10,000 credits, plus scheduled triggers, custom API tools, and the AI Tool Builder. Both include full access to autonomous and copilot modes.

Built For Trust.
Designed For Privacy.

Your data is safe with Macha AI. We meet the highest security standards so you can focus on support without compromise.

GDPR Compliant

Fully aligned with global data protection and security standards.

Zero Data Retention Policy

We never store customer information or your customer conversations.

Zendesk
5.0 on Zendesk Marketplace

Loved by support teams worldwide

See what support teams are saying about Macha AI.

The application seems excellent to me! We are still testing, and we need support for some details and they were extremely efficient too!

Daniela Costa

Daniela Costa

Head of Support, Seabra

Macha has been a great addition to our support toolkit. It generates clear, well-organized responses that fit naturally into our workflow. One feature we particularly appreciate is its ability to automatically reply in the same language as the ticket.

Marius F

Marius F

Support Head, Zentana

We've been using Macha for a little while now and it's been really great addition so far! It's powerful, convenient, and makes getting work done a lot easier for our agents.

Alexander Wedén

Alexander Wedén

Head of Support

Support team is very helpful and responsive. Really enjoy how lightweight this is within Zendesk itself vs other more intrusive tools.

Cathleen Wright

Cathleen Wright

Zendesk Admin, Cortex IO

So far it's pretty good! Our queries are a little nuanced, so we can't always use it, but it's got enough utility for us. It can even incorporate our bilingual country with greetings in a second language.

Jae Oliver

Jae Oliver

Head of Support, Wise

Really enjoying using Macha, it has made a noticeable difference to our support team in a short amount of time. I really like the ticket summary feature, saves us a lot of time.

Harry Jackson

Harry Jackson

Head of Support, Crumb

Macha AI is a great addition to my workspace! It's powerful, convenient, and it really makes productivity so much easier for our agents!

Dave G

Dave G

Head of Support, Cyber Power Systems

Very impressed! AI integration for Zendesk has certainly come a long way and Macha seems to set the standard for now. This will for sure save lot of time in our support team.

Pauli Juel

Pauli Juel

Head of CS, Dokument24

Macha has been working great for us so far! The auto-responses are accurate and our resolution time has dropped significantly.

Lana T

Lana T

Zendesk Admin, Swotzy

Macha AI is a great addition. The knowledge base feature means our agents always have the right answers at their fingertips.

Mischa Wolf

Mischa Wolf

Head of Support, Topi

We're enjoying this integration so far. It's made our support team more efficient and our customers get faster responses.

Paula G

Paula G

Head of Customer Support, Xly Studio

The team enjoys using it. It saves considerable time on common questions and the integration options are excellent.

Kilian Leister

Kilian Leister

Support Head, Didriksons

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