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Subimods integrated Macha AI with their internal order management system. This helped customers identify which items are being shipped from the manufacturer and provided transparent explanations for longer lead times. This enhanced order tracking experience, combined with accurate and timely information on pending items, reduced 'Where is my order?'' (WISMO) tickets by 90%

Subimods specializes in selling highly technical automotive parts, which can sometimes be challenging for customers to navigate when selecting the right components for their Subaru vehicles. Recognizing this need, Subimods has implemented a robust support system that assists customers in making informed decisions. This system effectively handles at least 60% of technical inquiries, guiding customers through the complexities of their choices

When customers seek product advice, Macha AI evaluates all of Corkcicle’s products across various factors—such as style, usage, functionality and more—to recommend the ideal product for each customer.

Subimods aimed to offer their customers the option to cancel certain orders, depending on the type of product and the time elapsed since the order was placed. However, they preferred not to allow customers to cancel orders directly. Instead, they wanted their team to review each cancellation request. The Macha AI team developed a custom workflow that enabled customers to select the items they wished to cancel and submit a cancellation request for the Subimods team to review.

With the Macha AI analytics dashboard, the Subimods team can identify the most common customer queries and proactively suggest solutions as soon as visitors arrive on their website.